19.10.08

Do You Feel The Power Of The Gladiators?

Franz Kafka's few published works give us a remarkably sophisticated insight into the darker depths of the early 20th century psyche. His stories, in which the petty tyrannies of contemporary bureaucracy and arbitrary social mores were magnified to nightmarish proportions, speak as eloquently of the world we live in today. In fact, I often wonder what Kafka would make of life in this first decade of our current century, so I decided to channel his spirit. This is what he made me write.

When you live life to the extreme, you need extreme hold. With a twist.

With VO5 Extreme Style Reworkable Putty, I can live life to the extreme, confident that I look my best. All day. Every day.

VO5 Extreme Style Reworkable Putty lets me shape my look in extreme ways. And what's more, I can rework my style to suit the situation, as often as I need to.

Whether I'm chronicling the oppressiveness, absurdity and alienation of modern life, underwriting insurance claims or dying from tuberculosis, I have an extreme look for every occasion.

Franz Kafka, the Afterworld, 2008

Let's take a moment to ponder these words.